In this episode, we dive into a conversation with Chris Wentz, the founder and CEO of EveryKey, a company that began by offering innovative wearable security devices and has evolved into developing app-based solutions. Chris walks us through the journey of EveryKey, which was founded in 2015 after an idea sparked during a college entrepreneurship class. The company's goal is to simplify and secure user access to devices and accounts by replacing the need for traditional passwords and keys.

Chris explains how EveryKey started with wearable wristbands that could unlock devices and online accounts, and how it has since evolved into a smartphone app that seamlessly and securely connects with other devices. He shares how initial support from local investors and a successful Kickstarter campaign allowed EveryKey to gain traction. With over $300,000 raised through crowdfunding and early VC interest, the company grew steadily.

While EveryKey initially targeted consumers, Chris highlights the pivotal moment when they discovered a larger market opportunity in the B2B space. He explains how this shift toward business customers led to partnerships with Managed Service Providers (MSPs) that expanded their reach. These MSPs play a crucial role in distributing EveryKey's products to businesses that prioritize security and user experience.

Chris discusses the challenge of selling to businesses, emphasizing the importance of strong relationships and trust with partners. He explains how EveryKey differentiates itself by offering a multi-factor authentication solution that is not only secure but also incredibly easy to use, eliminating the friction associated with other solutions. He also touches on the importance of customizing EveryKey’s platform to meet the unique needs of each business client, ensuring that the onboarding process is smooth and tailored to each company's specific infrastructure.

Looking ahead, Chris shares his excitement for the future of multi-factor authentication and how EveryKey is positioned to lead in this space. He highlights industry trends, including the move towards passwordless security solutions, and discusses the growing importance of AI in business and cybersecurity. As the world increasingly moves online, Chris is focused on making security not just a necessity but a seamless part of everyday life.

Listeners interested in learning more about EveryKey or connecting with Chris can reach him directly at chris.wentz@everykey.com or www.linkedin.com/in/chris-wentz/. For marketing and AI support, visit https://nextgengrowth.com.