In this episode, we sit down with Kareem Azees, a B2B SaaS marketing expert with nearly a decade of experience in growth and strategy. Currently the head of marketing at ResQ, Kareem shares his journey from working with large companies to finding his niche in B2B SaaS, where he thrives on optimizing marketing efforts to drive impactful results. This conversation covers Kareem’s strategic approach to developing content, building strong distribution channels, and leveraging customer insights to create a foundation for scalable marketing systems.

Kareem breaks down his methods for establishing ResQ as a thought leader in the repair and maintenance space, especially within the restaurant industry. He explains his focus on crafting valuable educational content that informs potential customers, enabling them to recognize their needs before they engage. From a bi-weekly newsletter and in-person events to active LinkedIn strategies, Kareem discusses his multi-channel distribution approach. He emphasizes the importance of showcasing customer voices in their storytelling, particularly through events where ResQ’s clients share their experiences on stage to help strengthen industry credibility and trust.

The discussion also delves into the organic referrals that come from happy clients in the restaurant sector, who advocate for ResQ to their peers. Kareem shares insights into incentivizing these referrals while observing that many clients refer others out of genuine satisfaction rather than for compensation. For outbound strategies, he outlines ResQ’s business development team’s efforts in initiating connections and integrating contacts into nurturing campaigns to drive further engagement.

In discussing ResQ’s growth milestones, Kareem explains their current target of doubling revenue annually—a standard trajectory for early-stage SaaS companies. He dives into how his prior experiences allow him to implement tried-and-tested B2B SaaS marketing playbooks while customizing content for the specific industry needs at ResQ. Kareem also explains his approach to managing resources, balancing between short-term contractors and full-time hires based on the scalability and budget alignment of each project.

Kareem’s openness to AI tools like GPT and Claude has led to significant time savings and efficiency gains, particularly in data analysis tasks like win-loss analyses. He emphasizes the importance of curiosity in exploring new tools, pointing out how his adaptability has empowered him to achieve better outcomes for the team while conserving resources for higher-impact initiatives.

Finally, Kareem offers advice for those new to B2B SaaS marketing: stay curious, experiment with solutions, and make data-driven decisions that align with company goals. This episode offers valuable insights for anyone looking to grow in the field of SaaS marketing.

Connect with Kareem on LinkedIn at https://www.linkedin.com/in/kareemazees or email him at kareem.aziz@gmail.com. For more on our services, visit https://nextgengrowth.com.