In this insightful episode, Barada Sahu joins us to share his unique approach to scaling e-commerce businesses through trust-building and strategic personalization. With over 20 years of experience in technology and e-commerce, Barada has worked with both enterprise clients and small to medium-sized businesses, bringing a dual perspective on the challenges and opportunities that each type of business faces. As the CEO and co-founder of Mason, an AI-driven platform for e-commerce personalization, Barada’s journey has spanned from creating enterprise software solutions to developing accessible, AI-powered tools that empower smaller brands to compete at a high level.

The discussion kicks off with Barada explaining his transition from large-scale enterprise tech to founding Mason, with insights into how he leveraged his background to design a product that meets the needs of e-commerce brands of all sizes. He explains the challenges small brands face in connecting with customers and how personalization is essential for conversions in today’s market. Barada delves into the importance of understanding customer journeys in e-commerce and describes how brands can use tailored recommendations, strategic offers, and a personalized shopping experience to increase engagement and loyalty.

Barada also breaks down the critical differences between small businesses and enterprise clients when it comes to sales and marketing strategies. He explains that while smaller businesses often need a simplified, direct approach and lean on partnerships, enterprise clients require a multi-layered process due to complex decision-making structures. Building trust and aligning goals across large teams is essential to success, and Barada shares practical advice on how to do this effectively.

Content and media strategy is another focal point of the conversation. Barada believes every brand in e-commerce must operate as a media company, producing authentic content to build trust and reach new audiences. He shares how Mason uses educational content to help brands understand their customers and improve their marketing strategies, even before they implement software solutions. This approach has helped Mason build a strong reputation and a community of loyal users who benefit from the brand’s ecosystem of tools and knowledge-sharing.

Looking forward, Barada is excited about how AI is enabling smaller brands to operate at scale, leveling the playing field with larger enterprises. He discusses how this technology is empowering small teams to accomplish big goals, and his vision for AI’s role in e-commerce over the coming years.

Finally, Barada shares his advice for entrepreneurs: embrace the journey, lean into the highs and lows, and take advantage of the support available within the ecosystem.

To connect with Barada or learn more about Mason, reach out to him on LinkedIn https://www.linkedin.com/in/baradas/, or visit getmason.io. For more information on NextGen Growth’s services, visit NextGenGrowth.com.