In this episode, Laurent Altier shares his journey from the fashion industry in New York to becoming a key figure in the technology and software sector. Laurent started his career in publishing and restaurant management before moving into sales, where he successfully introduced liquor brands to the U.S. market. His career took a significant turn when he transitioned into the tech industry, focusing on software solutions that streamline supplier and distribution management.

Laurent discusses the challenges businesses face in managing suppliers and the importance of having an integrated platform to oversee all aspects of the supply chain. He explains how modern software tools can provide real-time data, helping businesses avoid costly mistakes and reduce waste, particularly in industries like food and beverage. For example, in food production, having accurate, real-time data can prevent recalls and ensure that products meet regulatory standards, saving companies significant costs.

He emphasizes the role of emotional intelligence and human interaction in business, arguing that while technology can automate many processes, the human element remains irreplaceable. Laurent highlights how AI and automation tools are used in his company, not to replace human workers but to enhance their efficiency and accuracy. These tools are particularly useful for transcribing calls, taking notes, and generating reports, allowing employees to focus on more strategic tasks.

The conversation also covers Laurent's approach to business development, which relies heavily on content marketing and educational outreach. His company uses webinars, infographics, and newsletters to educate potential clients about industry trends and regulatory changes. This strategy not only helps attract new clients but also positions the company as a thought leader in the field.

Laurent shares his vision for the future, which includes expanding the company's reach to more production facilities and becoming a market leader in the U.S. and beyond. He advises aspiring entrepreneurs to embrace change and remain flexible, as the business landscape is continually evolving.

For those interested in connecting with Laurent, he is active on LinkedIn here: https://www.linkedin.com/in/laurent-altier/

For more from our team visit www.NextGenGrowth.com

‍