In this episode, we sit down with Scott Hulse, Managing Director and Co-Founder of Digital First Solutions, a company focused on providing AI-powered marketing and business optimization strategies. With over 25 years of experience working with major firms like Deloitte, Capgemini, and IBM, Scott has built an impressive career in consulting and digital transformation. He now helps clients scale their businesses through cutting-edge AI, cloud migration, and advisory-led services.

Scott shares how Digital First Solutions, founded in 2021, has expanded to offer a diverse range of services, from Martech solutions to cloud migration and security optimization. He describes the company’s early challenges, noting that his team initially focused on commodity services like ERP and CRM but quickly pivoted to more niche offerings, such as security and AI-powered Martech. Scott highlights the importance of passion and relationships when building a business, emphasizing how his team’s complementary strengths have driven Digital First’s success.

One key focus of the conversation is the role of strategic partnerships. Scott explains how collaboration with other firms has allowed Digital First to expand its service offerings and provide high-impact solutions for clients. He discusses the need to avoid commoditized services and instead focus on innovation and long-term client relationships. Scott details their approach to advisory-led projects, where his team works closely with clients on IT strategy, cloud migration, and data analytics, ensuring that every solution is tailored to the client’s unique needs.

Scott also touches on the challenges of managing scope creep and balancing short-term gains with long-term client relationships. By positioning Digital First as a trusted advisor rather than just a service provider, Scott has found that his company is able to foster lasting partnerships, ensuring ongoing business growth and client satisfaction.

As the episode concludes, Scott reflects on the future of Digital First Solutions. He shares plans for expanding into private equity and venture capital services, helping companies in these sectors optimize their portfolios and scale their operations. He also offers advice for entrepreneurs, encouraging them to focus on their passion, build strong teams, and find partners who complement their strengths.

Listeners interested in learning more about Scott and Digital First Solutions can visit www.linkedin.com/in/hulse/ or email Scott directly at scott@digitalfirstllc.com. For marketing and AI support, visit https://nextgengrowth.com.