In this episode of the NextGen Case Study series, we sit down with Tim Thomson, a seasoned IT expert and founder of Cybertrends, to explore his journey in the technology and cybersecurity space. Tim brings over 25 years of experience, having successfully built and exited a $7 million IT managed service provider before founding Cybertrends. His approach to cybersecurity is defined by leveraging AI and data analytics to provide cutting-edge solutions for businesses worldwide. Tim also shares insights into his new IT mentorship and security growth coaching program, designed to help corporations and IT providers improve their security practices.

Tim reflects on the early days of his career, including his time at Microsoft and the evolution of his leadership role as a CEO. He explains the importance of building relationships, trust, and offering educational value to clients. For Tim, relationships are key in cybersecurity sales, as they establish trust and long-term partnerships with customers. He outlines how he developed a unique 27-hour cybersecurity education course to guide corporations in strengthening their security infrastructure, gaining traction through networking, referrals, and trust-based marketing.

Tim also touches on how Cybertrends is preparing for future growth, from adding team members to expanding its cybersecurity coaching program across North America. He explains his process for scaling a business, from analyzing client acquisition costs to lifetime gross profit ratios, and how he plans to achieve $100,000 per month in recurring revenue within the next year.

We also delve into Tim’s leadership philosophy: "build the people, and the people will help build the business." He emphasizes the value of clear standard operating procedures (SOPs) and the power of coaching to ensure team success. Tim shares his excitement about AI technology and its potential to revolutionize the cybersecurity industry, helping companies work smarter, not harder. He also offers advice to aspiring entrepreneurs, emphasizing the importance of starting now and not being afraid to ask for help.

To get in touch with Tim, you can find him at cybertrends.ca, or LinkedIn www.linkedin.com/in/timthomsoncti/. To learn more about us and our services, visit nextgengrowth.com.