Tom Kirkham on Cybersecurity Business Growth Marketing Strategies and AI Trends
Tom Kirkham on Cybersecurity Business Growth Marketing Strategies and AI Trends
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Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we sit down with Tom Kirkham, CEO and founder of Kirkham IronTech, to dive into the evolution of his nearly four-decade career in cybersecurity. Tom shares his journey from starting as a hobbyist in computer technology to leading a national cybersecurity firm that sets the standard for managed security services. He opens up about the early challenges of building his company in a small town without a college degree and how he transformed those obstacles into opportunities that shaped the future of his business.
Tom discusses the importance of focusing on cybersecurity as a core offering and why his company only works with clients who take security seriously. He explains the risks of not prioritizing security, not just for the clients themselves but also for the broader ecosystem. Tom goes in-depth about the proactive measures his company takes to prevent security breaches, highlighting the importance of client commitment to these processes to maintain mutual trust and safety.
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We explore Tom�۪s innovative approach to customer acquisition, from early radio ads and a local call-in computer show that helped him gain local recognition to modern marketing strategies that leverage AI and social media. He emphasizes the need for consistency and patience in advertising and how his company uses advanced marketing tools to expand its national reach. Tom shares valuable insights into how evolving from a local service provider to a national player required strategic thinking and adaptability, especially during pivotal moments like the rise of cybersecurity needs and the impact of COVID-19 on remote work and digital marketing.
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Tom also touches on the current and future impact of AI in cybersecurity and IT management. He describes how AI has been a game-changer in monitoring and responding to security threats, allowing his team to focus more on client relationships and proactive support. He shares his excitement about the opportunities AI presents, not just in cybersecurity but across various industries, and how it can enhance client engagement and overall business efficiency.
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Throughout the conversation, Tom provides candid advice on the realities of running a high-growth business in the cybersecurity space. He reflects on his personal risk tolerance, the importance of aligning company culture with values, and the challenges of managing growth while maintaining high standards of service. He underscores the critical role of understanding one�۪s own risk appetite and the impact that culture can have on business success.
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Tom concludes with a forward-looking perspective on the future of cybersecurity and technology, highlighting the growing influence of AI and the need for responsible innovation. Whether you�۪re a business owner looking to enhance your cybersecurity strategy or someone interested in the intersection of technology and business growth, this episode offers valuable lessons and actionable insights from a seasoned expert.
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For more information, you can reach Tom at his personal website tomkirkham.com or visit his Linkedin at https://www.linkedin.com/in/tomkirkham/. To learn more about our work, visit nextgengrowth.com.
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