Steve Benson discusses building a business through sales efficiency and technology innovation
Steve Benson discusses building a business through sales efficiency and technology innovation
Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we sit down with Steve Benson, the founder and CEO of Badger Maps Inc, to explore his insights on building and scaling a business through a focus on sales efficiency and cutting-edge technology. Steve's journey started with his work in mapping technology at Google, which eventually led him to create a solution for field sales teams. He saw a significant gap in the market for tools that could help salespeople optimize their routes and manage their territories more effectively.
Steve shares how his background in field sales, combined with his technical expertise from roles at IBM, Autonomy, and Google, laid the foundation for Badger Maps. He also explains the challenges of launching a company in 2012 when mobile platforms were still evolving. Early on, Badger Maps only worked on iPads because smartphones didn't have the necessary power to run the app. Over time, as technology improved, the platform expanded, enabling Steve to grow the company to over 5,000 customers and 92 employees.
One of the key themes in the episode is the importance of being adaptable and forward-thinking in a rapidly changing world. Steve reflects on how companies must continuously anticipate what the future will bring in terms of technological advancements and customer needs. He emphasizes the value of staying connected to your customers' pain points and using that feedback to guide product development and improvements.
Steve also discusses how the sales landscape has shifted, particularly with the rise of AI and other automation tools. However, he reminds us that while technology can improve efficiency, success still largely depends on understanding customer problems deeply and providing real value. Whether it's through improving sales routes or making smarter use of a CRM, Steve argues that solving these core issues can have a huge impact on a company�۪s bottom line.
Listeners will appreciate Steve�۪s straightforward advice for entrepreneurs: focus on solving real problems that save time or generate revenue for customers. He talks about the lessons he's learned over the past 12 years, including the importance of hiring the right team early on and scaling efficiently.
If you're looking to learn more about scaling a business through innovative technology, customer-first strategies, and efficient sales tactics, this episode is full of valuable insights.
To reach out to Steve Benson, find him on LinkedIn www.linkedin.com/in/stevenbenson/. To connect with us for marketing solutions, visit nextgengrowth.com.
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