Marketing for Technology in Construction: Insights from Stephanie Harris
Marketing for Technology in Construction: Insights from Stephanie Harris
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Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, Stephanie Harris, Marketing Director at Headlight, shares her journey into marketing and her role in shaping strategies in the construction tech space. She discusses her background, starting from her early career as an intern and first marketing hire, to becoming a leader in marketing at Headlight. Throughout the conversation, Stephanie delves into the importance of customer focus, the role of data in modern marketing, and how testing and learning through campaigns help refine messaging to better serve clients.
Stephanie explains how the construction industry is often slower to adopt new technologies, but how the sector's stability has been an opportunity for growth and innovation. She talks about the company�۪s shift from photo-based inspection to becoming a full data platform, supporting the entire lifecycle of construction projects, from field inspections to materials testing and bridge maintenance. The conversation explores the impact of AI and generative technologies on marketing, and how these tools have changed the approach to customer engagement, sales, and operations.
We also get into the specifics of how Stephanie and her team manage relationships in a largely referral-based industry. She highlights the importance of relationship building in the construction sector and how her team leverages technology like Salesforce and Jira to track interactions and opportunities. Furthermore, Stephanie offers insights into the challenges of getting buy-in for new technologies in a traditionally cautious industry, and the value of patience and change management.
Toward the end of the conversation, Stephanie provides advice for marketing professionals looking to deepen their understanding of clients and refine their strategies. She emphasizes the need for empathy and getting close to the voice of the customer to drive success in both marketing and sales.
To connect with Stephanie Harris, find her on LinkedIn at www.linkedin.com/in/stephaniehartharris/. For more about Devon Jones and the work his team is doing, visit nextgengrowth.com.
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