Insights into B2B Marketing Strategy and Evolution with Whitney Goldstein
Insights into B2B Marketing Strategy and Evolution with Whitney Goldstein
.png)
Why managing AI risk presents new challenges
Aliquet morbi justo auctor cursus auctor aliquam. Neque elit blandit et quis tortor vel ut lectus morbi. Amet mus nunc rhoncus sit sagittis pellentesque eleifend lobortis commodo vestibulum hendrerit proin varius lorem ultrices quam velit sed consequat duis. Lectus condimentum maecenas adipiscing massa neque erat porttitor in adipiscing aliquam auctor aliquam eu phasellus egestas lectus hendrerit sit malesuada tincidunt quisque volutpat aliquet vitae lorem odio feugiat lectus sem purus.
- Lorem ipsum dolor sit amet consectetur lobortis pellentesque sit ullamcorpe.
- Mauris aliquet faucibus iaculis vitae ullamco consectetur praesent luctus.
- Posuere enim mi pharetra neque proin condimentum maecenas adipiscing.
- Posuere enim mi pharetra neque proin nibh dolor amet vitae feugiat.
The difficult of using AI to improve risk management
Viverra mi ut nulla eu mattis in purus. Habitant donec mauris id consectetur. Tempus consequat ornare dui tortor feugiat cursus. Pellentesque massa molestie phasellus enim lobortis pellentesque sit ullamcorper purus. Elementum ante nunc quam pulvinar. Volutpat nibh dolor amet vitae feugiat varius augue justo elit. Vitae amet curabitur in sagittis arcu montes tortor. In enim pulvinar pharetra sagittis fermentum. Ultricies non eu faucibus praesent tristique dolor tellus bibendum. Cursus bibendum nunc enim.
How to bring AI into managing risk
Mattis quisque amet pharetra nisl congue nulla orci. Nibh commodo maecenas adipiscing adipiscing. Blandit ut odio urna arcu quam eleifend donec neque. Augue nisl arcu malesuada interdum risus lectus sed. Pulvinar aliquam morbi arcu commodo. Accumsan elementum elit vitae pellentesque sit. Nibh elementum morbi feugiat amet aliquet. Ultrices duis lobortis mauris nibh pellentesque mattis est maecenas. Tellus pellentesque vivamus massa purus arcu sagittis. Viverra consectetur praesent luctus faucibus phasellus integer fermentum mattis donec.
Pros and cons of using AI to manage risks
Commodo velit viverra neque aliquet tincidunt feugiat. Amet proin cras pharetra mauris leo. In vitae mattis sit fermentum. Maecenas nullam egestas lorem tincidunt eleifend est felis tincidunt. Etiam dictum consectetur blandit tortor vitae. Eget integer tortor in mattis velit ante purus ante.
- Vestibulum faucibus semper vitae imperdiet at eget sed diam ullamcorper vulputate.
- Quam mi proin libero morbi viverra ultrices odio sem felis mattis etiam faucibus morbi.
- Tincidunt ac eu aliquet turpis amet morbi at hendrerit donec pharetra tellus vel nec.
- Sollicitudin egestas sit bibendum malesuada pulvinar sit aliquet turpis lacus ultricies.
“Lacus donec arcu amet diam vestibulum nunc nulla malesuada velit curabitur mauris tempus nunc curabitur dignig pharetra metus consequat.”
Benefits and opportunities for risk managers applying AI
Commodo velit viverra neque aliquet tincidunt feugiat. Amet proin cras pharetra mauris leo. In vitae mattis sit fermentum. Maecenas nullam egestas lorem tincidunt eleifend est felis tincidunt. Etiam dictum consectetur blandit tortor vitae. Eget integer tortor in mattis velit ante purus ante.
In this episode, we sit down with Whitney Goldstein, a marketing leader with nearly a decade of experience in B2B marketing, to discuss the evolving landscape of business growth and customer acquisition. Whitney shares her journey from working in direct-to-consumer marketing to becoming a driving force in B2B strategy, including her role in navigating rebranding challenges and implementing innovative marketing approaches.
The conversation kicks off with a candid exploration of the realities of navigating layoffs and rebuilding teams, particularly in today�۪s competitive market. Whitney highlights the importance of adapting to change, staying customer-focused, and embracing opportunities for growth, even during challenging times.
Whitney dives into her role in leading a major rebranding effort, shifting her company�۪s focus from a legacy product to a more robust and modernized solution. She explains how these changes aligned with market needs and customer feedback, emphasizing the value of customer-first innovation and deepening relationships with existing clients.
Throughout the discussion, Whitney provides actionable insights on leveraging account-based marketing, optimizing content strategies, and navigating the complexities of the modern buyer's journey. She underscores the significance of collaboration between marketing and sales teams and shares her approach to aligning these functions for better customer outcomes.
Listeners will also gain valuable perspectives on measuring marketing impact, handling attribution challenges, and balancing data-driven decisions with creativity. Whitney�۪s take on how to harness the ���dark funnel� of marketing and the role of personalization in sales outreach offers practical strategies for businesses looking to improve their customer acquisition and retention efforts.
As the conversation concludes, Whitney reflects on her goals for the future, including refining messaging and scaling thoughtfully. Her advice for marketers and business leaders focuses on embracing change, diversifying skill sets, and leaning into the power of technology to drive impactful results.
For more insights, connect with Whitney on LinkedIn at www.linkedin.com/in/whitneygoldsteinmba/. For more on our marketing and AI solutions, visit nextgengrowth.com.
.png)
.png)
.png)
