Innovative Marketing Strategies and Client Engagement with Brittney Greer
Innovative Marketing Strategies and Client Engagement with Brittney Greer
Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we speak with Brittney Greer, the Director of Marketing at Fringe Benefit Group. Brittney shares her journey into the marketing world, starting from her studies in Arizona and Chicago to her current role where she leads marketing efforts for Fringe Benefit Group. Brittney discusses the company's dual focus on providing benefits to prevailing wage contractors and hourly workers, highlighting the challenges and strategies involved in reaching these distinct audiences.
Brittney delves into the intricacies of crafting effective messaging that resonates with different demographics, from government contractors to retail staff. She emphasizes the importance of simplifying complex information to ensure that both employers and employees understand the benefits available to them. The conversation also touches on the innovative use of AI in their marketing strategies, helping to streamline processes and improve engagement.
Throughout the discussion, Brittney highlights the critical role of education and clear communication in client acquisition and retention. She shares insights on the challenges of managing an omnichannel approach, including the complexities of attributing success to specific marketing efforts. Brittney's enthusiasm for continuous learning and exploring new technologies is evident as she discusses her excitement for the future of AI and its potential to enhance marketing efficiency.
Listeners can reach Brittney on LinkedIn here: https://www.linkedin.com/in/brittneygreer/
For more information about marketing solutions for your team, visit www.nextgengrowth.com
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