How Sherri Schwartz Drives Long-Term Marketing Success Through Strategy and Innovation
How Sherri Schwartz Drives Long-Term Marketing Success Through Strategy and Innovation
.png)
Why managing AI risk presents new challenges
Aliquet morbi justo auctor cursus auctor aliquam. Neque elit blandit et quis tortor vel ut lectus morbi. Amet mus nunc rhoncus sit sagittis pellentesque eleifend lobortis commodo vestibulum hendrerit proin varius lorem ultrices quam velit sed consequat duis. Lectus condimentum maecenas adipiscing massa neque erat porttitor in adipiscing aliquam auctor aliquam eu phasellus egestas lectus hendrerit sit malesuada tincidunt quisque volutpat aliquet vitae lorem odio feugiat lectus sem purus.
- Lorem ipsum dolor sit amet consectetur lobortis pellentesque sit ullamcorpe.
- Mauris aliquet faucibus iaculis vitae ullamco consectetur praesent luctus.
- Posuere enim mi pharetra neque proin condimentum maecenas adipiscing.
- Posuere enim mi pharetra neque proin nibh dolor amet vitae feugiat.
The difficult of using AI to improve risk management
Viverra mi ut nulla eu mattis in purus. Habitant donec mauris id consectetur. Tempus consequat ornare dui tortor feugiat cursus. Pellentesque massa molestie phasellus enim lobortis pellentesque sit ullamcorper purus. Elementum ante nunc quam pulvinar. Volutpat nibh dolor amet vitae feugiat varius augue justo elit. Vitae amet curabitur in sagittis arcu montes tortor. In enim pulvinar pharetra sagittis fermentum. Ultricies non eu faucibus praesent tristique dolor tellus bibendum. Cursus bibendum nunc enim.
How to bring AI into managing risk
Mattis quisque amet pharetra nisl congue nulla orci. Nibh commodo maecenas adipiscing adipiscing. Blandit ut odio urna arcu quam eleifend donec neque. Augue nisl arcu malesuada interdum risus lectus sed. Pulvinar aliquam morbi arcu commodo. Accumsan elementum elit vitae pellentesque sit. Nibh elementum morbi feugiat amet aliquet. Ultrices duis lobortis mauris nibh pellentesque mattis est maecenas. Tellus pellentesque vivamus massa purus arcu sagittis. Viverra consectetur praesent luctus faucibus phasellus integer fermentum mattis donec.
Pros and cons of using AI to manage risks
Commodo velit viverra neque aliquet tincidunt feugiat. Amet proin cras pharetra mauris leo. In vitae mattis sit fermentum. Maecenas nullam egestas lorem tincidunt eleifend est felis tincidunt. Etiam dictum consectetur blandit tortor vitae. Eget integer tortor in mattis velit ante purus ante.
- Vestibulum faucibus semper vitae imperdiet at eget sed diam ullamcorper vulputate.
- Quam mi proin libero morbi viverra ultrices odio sem felis mattis etiam faucibus morbi.
- Tincidunt ac eu aliquet turpis amet morbi at hendrerit donec pharetra tellus vel nec.
- Sollicitudin egestas sit bibendum malesuada pulvinar sit aliquet turpis lacus ultricies.
“Lacus donec arcu amet diam vestibulum nunc nulla malesuada velit curabitur mauris tempus nunc curabitur dignig pharetra metus consequat.”
Benefits and opportunities for risk managers applying AI
Commodo velit viverra neque aliquet tincidunt feugiat. Amet proin cras pharetra mauris leo. In vitae mattis sit fermentum. Maecenas nullam egestas lorem tincidunt eleifend est felis tincidunt. Etiam dictum consectetur blandit tortor vitae. Eget integer tortor in mattis velit ante purus ante.
In this insightful episode, we sit down with Sherri Schwartz, a seasoned marketing leader with over 15 years of experience across various sectors including fintech, healthcare, and sports tech. Currently serving as the Head of Marketing at Ovation CXM, Sherri shares her journey from her early days in sales to her current role, where she focuses on crafting marketing strategies that bridge creativity and data to deliver lasting impact.
Sherri takes us through her career transitions, discussing her early experiences selling to the military and navigating different industries. She highlights the complexity of financial services and fintech, emphasizing the need for marketers to balance patience with a long-term vision, especially in environments with extended sales cycles and high stakes.
We explore Sherri�۪s philosophy of brand awareness as the cornerstone of long-term growth, and how she executed a full-scale rebrand in just three months after joining Ovation CXM. From rebuilding messaging and launching a new website to running focused awareness campaigns, Sherri explains her strategic approach to making a small marketing team agile and impactful. She underscores the importance of brand-led initiatives and avoiding overreliance on short-term revenue boosts.
Delving into her rebranding efforts, Sherri discusses the nuanced challenges of repositioning a company while staying aligned with market trends. She shares valuable insights into crafting content around common industry misconceptions and leveraging PR and investor networks to gain traction. She also outlines strategies like small-scale events and intimate gatherings to engage prospects, showcasing how authentic connections can outshine large, expensive conferences in generating leads and building trust.
Sherri reflects on navigating the evolving demands of B2B marketing in economically turbulent times. She emphasizes the importance of remaining adaptable, especially when leading a small marketing team. The discussion includes a deep dive into balancing short-term wins with long-term goals by focusing on comprehensive content strategies. Sherri�۪s approach involves addressing different stages of buyer awareness and methodically nurturing leads through tailored content that answers key market questions.
Towards the end of the episode, Sherri shares her plans for the future, including a strong focus on use case-driven storytelling and video content, a strategy that has proven to generate lasting results. She explains the importance of going back to the fundamentals of marketing while remaining open to innovation and iterating strategies based on what resonates most with customers.
If you�۪d like to connect with Sherri, reach out via LinkedIn or email her directly at sherri.schwartz@ovationcxm.com. For more insights or to reach Devon and the team, visit nextgengrowth.com.
.png)
.png)
.png)
