How Rob Scott Redefines Enterprise Sales and Marketing Strategy with AI and Automation
How Rob Scott Redefines Enterprise Sales and Marketing Strategy with AI and Automation
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Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we dive deep with Rob Scott, Director of Enterprise Sales at Folloze, to explore how he leverages his extensive experience in sales and marketing to redefine the strategies used in enterprise-level B2B marketing. With a background that spans companies like Workday and Eloqua, Rob shares insights into the nuances of selling in the enterprise space, where patience, relationship-building, and understanding the complexities of large organizations are key to success.
Rob discusses his journey from his early days at Fifth Third Bank and ADP, to navigating the evolving world of marketing automation at Eloqua, and now driving change at Folloze. He reveals how his experience at these companies shaped his unique approach to business development, focusing on finding internal champions who can advocate for change within their organizations. Rob explains the importance of using tools like Sixth Sense to monitor engagement and buyer intent, providing real-time data to know when to double down on outreach efforts.
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Rob also shares his thoughts on the challenges and opportunities presented by the adoption of AI and automation in sales and marketing. He highlights the benefits of integrating these technologies into business processes, such as improving efficiency and staying in front of potential customers. However, he emphasizes the importance of not becoming overly reliant on AI, advocating for a balanced approach where human interaction plays a critical role.
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We also cover practical strategies for striking a balance between authenticity and persuasion in sales outreach, as well as how to nurture prospects effectively. Rob discusses the importance of flexibility and experimentation in marketing, sharing his experiences with both in-house and outsourced marketing efforts and how they align with business objectives.
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Rob provides a glimpse into the future of sales and marketing, discussing promising trends and new technologies like automated video creation and AI-driven content personalization. He explains how these innovations are helping teams like his at Follows deliver more targeted and impactful messaging, leading to better engagement and more successful sales outcomes.
To connect with Rob Scott, email him at Rob@Folloze.com or find him on LinkedIn www.linkedin.com/in/robscottfolloze/. For more insights on marketing strategies, visit nextgengrowth.com.
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