How Greg Tull Uses Storytelling and Data to Transform Marketing Strategy
How Greg Tull Uses Storytelling and Data to Transform Marketing Strategy
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Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we sit down with Greg Tull, Marketing Director at Classy Llama, to explore his unique approach to business growth, combining storytelling with data-driven insights. Greg, with a background in film direction and a six-year tenure in the Coast Guard, brings a distinct perspective to marketing leadership. He explains how his journey from film to marketing is rooted in the art of storytelling and how these skills are transferable to customer acquisition strategies.
Greg discusses the importance of building marketing foundations, sharing how his team has laid the groundwork for tracking sales pipelines, attributing leads, and using Salesforce effectively to capture multi-touchpoint journeys. By leveraging accurate data, his team is set to achieve a 25% increase in closed deals, with a goal of reaching a 50-100% growth in revenue over the next couple of years.
One of the major themes in this conversation is Greg�۪s focus on making the client the hero of their story, a strategy he likens to the classic hero�۪s journey. By positioning his company as the mentor rather than the hero, Greg creates a narrative that resonates more with clients, helping them solve their problems while Classy Llama supports them. This storytelling approach has helped shift marketing efforts from self-promotion to genuine client engagement.
Greg also explores the intersection of data and storytelling, emphasizing the value of tracking marketing content performance and nurturing leads over long periods���sometimes more than a year. He reflects on the balance between producing high-quality content and ensuring that content ultimately generates revenue. His insights offer a fresh take on using AI tools like ChatGPT to optimize lead generation processes and improve operational efficiency without significant costs.
The conversation dives into broader marketing trends, such as how to maintain a balance between digital and in-person interactions, how to interpret data effectively to avoid misjudging content performance, and how AI is reshaping the marketing landscape. If you�۪re interested in learning how to combine creativity with data for business growth, this episode is packed with actionable insights.
To reach out to Greg, visit his LinkedIn at www.linkedin.com/in/greg-tull-94039985/
To get in touch with Devon and his team, visit nextgengrowth.com
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