How AI-Assisted Workflow Automation Is Revolutionizing Business Operations with Marat Asadurian
How AI-Assisted Workflow Automation Is Revolutionizing Business Operations with Marat Asadurian
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Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we sit down with Marat Asadurian, co-founder and CEO of SafeDigit, to explore how AI-assisted workflow automation is transforming the way businesses operate. Marat shares his journey from a background in data engineering, including his work with industry leaders like Amazon and Trulio, to founding SafeDigit in 2020.
We begin by diving into the origins of SafeDigit, initially focused on logistics, and how it evolved into a more versatile AI-driven workflow automation platform. Marat explains how the platform connects various systems���such as e-commerce platforms and ERP systems���seamlessly for businesses in industries ranging from logistics to manufacturing. This evolution reflects the broader shift from basic data integration to full business process automation, empowering companies to streamline their operations without needing extensive technical knowledge.
Throughout the conversation, Marat highlights the challenges he observed early on, particularly the disconnect between business owners and technical teams. This gap is often caused by differences in jargon and understanding, leading to inefficiencies. With SafeDigit, Marat is focused on enabling business owners to implement and manage workflows themselves, without needing to depend on developers to translate their needs into code.
We also talk about the importance of creating a product that genuinely provides value. Marat's emphasis on building software that people need rather than just what they want reflects his approach to long-term customer satisfaction. He shares insights into the company's go-to-market strategy, focusing initially on logistics companies and how he learned from early setbacks in the data security space.
Looking forward, Marat is excited about the role AI will play in shaping the future of business operations. From automating repetitive tasks to enabling smarter workflows, AI-assisted platforms like SafeDigit will increasingly empower companies to optimize their processes with minimal effort.
For those interested in developing their own platforms or improving their existing business processes, Marat offers straightforward advice: focus on creating value, iterate on feedback, and ensure that what you�۪re building solves real-world problems.
To learn more about SafeDigit or to connect with Marat, you can reach him at marat@safedigit.io or connect with him on LinkedIn www.linkedin.com/in/marat-asadurian/. For more information about our marketing and AI services, visit nextgengrowth.com.
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