Exploring AI and Collaboration Tools with Josh Lee of SWIT
Exploring AI and Collaboration Tools with Josh Lee of SWIT
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Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode of the Next Gen Growth Case Study podcast, we sit down with Josh Lee, co-founder and CEO of SWIT. SWIT is a groundbreaking platform that merges functionalities from tools like Slack and Trello into one unified system for team communication and task management. Josh began his career as an English teacher in Korea, where he developed a web-based app for custom teaching materials, leading him to co-found SWIT.
Josh shares his journey from K-12 education technology to creating a versatile platform for large organizations needing scalable and interoperable solutions. He moved to the Bay Area over a decade ago to tap into the evolving U.S. market, identifying a shift from learning-focused tools to doing-focused collaboration platforms.
The discussion delves into the day-to-day responsibilities Josh handles, from building the architecture of SWIT to expanding its market presence and hiring top talent. Josh highlights the significant industry shifts, particularly the rise of AI and digital transformation. With AI tools like OpenAI's GPT, the approach to integrating AI into collaboration platforms has fundamentally changed.
Josh explains how SWIT navigates the intersection of SaaS and AI, emphasizing the differences between traditional app interfaces and AI-driven methods. He discusses the challenges of onboarding and change management, especially in non-tech-savvy verticals like manufacturing and retail. SWIT aims to streamline workflows and simplify complex systems into user-friendly interfaces.
The conversation touches on the importance of personalized interfaces and the seamless integration of AI to enhance productivity. Josh also addresses the difficulty of communicating these advanced concepts to clients, focusing on teaching and supporting their transition to new tools.
Josh shares insights into the company's retention rate, boasting a 99% retention due to their comprehensive approach to solving collaboration challenges. He reflects on the future of AI in the workplace, stressing the need for new methodologies that accommodate AI's pervasive influence.
For those looking to adapt and thrive in the AI era, Josh advises focusing on smaller markets initially and being bold in vision. He emphasizes the importance of securing good investors or starting with bootstrap strategies to bring innovative ideas to life.
To connect with Josh Lee, reach out to him via LinkedIn or email at josh@SWIT.com. For more resources, visit http://www.nextgengrowth.com.
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