Explore Strategic Insights and Innovation with Sara Fogel for Market Success
Explore Strategic Insights and Innovation with Sara Fogel for Market Success
Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this enlightening episode, Sara Fogel shares her extensive experience and strategic insights in the realm of market research, digital marketing, and product management. With a background rooted in diverse industries, Sara provides a unique perspective on navigating the complexities of modern business landscapes. She begins by discussing her early career in market research, where she leveraged social listening to gather unprompted consumer insights, setting the foundation for her innovative approach to understanding market trends.
Sara's journey through prominent advertising agencies like Ogilvy and Droga5 provided her with invaluable experience in demand generation and brand advertising, particularly within the tech and AI sectors. Her role at Ogilvy Health challenged her to innovate within the pharmaceutical industry, pushing the boundaries of traditional marketing strategies. This diverse experience honed her ability to distill complex information into compelling narratives that resonate with audiences.
A significant portion of the conversation focuses on Sara's role at Gopuff, where she led the Business Insights team. Here, she emphasized the importance of data-driven decision-making, helping the company align its strategies with customer needs and market dynamics. Her transition into product management allowed her to gain a deeper understanding of the technical aspects of product development, further enhancing her strategic toolkit.
Sara's current role involves translating technical innovations into market-ready solutions. She highlights the importance of flexibility and iterative processes in product development, advocating for a collaborative approach between innovators and strategists. Her insights into balancing technological advancements with human elements underscore the necessity of maintaining a human touch in highly automated environments.
Throughout the episode, Sara provides actionable advice on effective communication, emphasizing the need to make complex ideas accessible and engaging. Her approach to integrating AI into business processes is particularly noteworthy, as she discusses the potential of AI to enhance human capabilities rather than replace them. This perspective aligns with her broader philosophy of empowering individuals through technology.
Listeners can reach out to Sara at https://www.linkedin.com/in/sarafogel1/ for further insights and to continue the conversation. Sara's ability to navigate the intersection of technology, market strategy, and human-centric innovation offers valuable lessons for anyone looking to drive success in their business endeavors.
For more from our team you can visit www.NextGenGrowth.com
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