Eric Cramer Shares Strategic Insights on Expanding Connectivity in Rural Areas
Eric Cramer Shares Strategic Insights on Expanding Connectivity in Rural Areas
Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we sit down with Eric Cramer, President and CEO of River Street Networks, to discuss the strategic insights and challenges involved in expanding high-speed internet access to underserved and unserved rural areas. With nearly three decades of experience in the communications industry, Eric brings a wealth of knowledge and a deep understanding of the complexities of infrastructure development and customer acquisition in rural communities.
Eric starts by sharing his journey, emphasizing the importance of understanding your strengths, having the right team, and maintaining a clear vision. He delves into the early days of his company, focusing on mergers and acquisitions to jumpstart the business and navigate through turbulent times with government grants and funding.
As the conversation progresses, Eric highlights the significant undertaking of building infrastructure across entire counties and how this investment translates into effective customer acquisition and service. He discusses the multi-tiered approach to marketing and customer engagement, including traditional methods like TV and radio ads, as well as grassroots strategies like door-to-door outreach and community involvement.
A key part of Eric's strategy involves creating unique, memorable experiences for customers, akin to Disney's "magical moments," to foster word-of-mouth promotion. He stresses the importance of giving people reasons to talk about your service, thereby enhancing brand loyalty and community trust.
Eric also touches on the technological tools and software his team uses to manage the extensive data and feedback loops essential for maintaining high service standards. He addresses the potential role of AI in optimizing data management and enhancing customer relationships, while weighing the benefits of developing in-house solutions versus partnering with external providers.
Looking ahead, Eric shares his excitement for future trends in the market, particularly the advancements in technology that can further improve connectivity for rural areas. He underscores the rewarding nature of this challenging work and its critical role in the advancement of collective communities.
For those interested in reaching out to Eric, he can be contacted at https://www.linkedin.com/in/eric-cramer-8b736214/. Eric's thoughtful and actionable advice provides valuable lessons for anyone looking to build businesses and serve their communities effectively.
To reach our team you can visit www.NextGenGrowth.com
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