Discover the Power of Gifting with Braydan Young for Effective Customer Engagement
Discover the Power of Gifting with Braydan Young for Effective Customer Engagement
Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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In this episode, we explore the art of gifting as a strategic tool for building and maintaining relationships with customers. Braydan Young shares his journey from being a salesperson struggling to get meetings to co-founding a successful company that revolutionizes how businesses use gifts to connect with prospects and clients. The conversation begins with Braydan recounting how a simple $5 Starbucks gift card transformed into a side project called Copy Sender, which quickly gained traction and evolved into a comprehensive gifting platform.
Braydan discusses the importance of standing out in sales and how sending personalized gifts, tracked and automated through various integrations, can significantly enhance customer interactions. He emphasizes the power of handwritten notes, even after losing a deal, as a means to potentially win back clients by showing genuine appreciation and thoughtfulness.
The discussion then moves to the challenges and innovations brought by COVID-19, which spurred a rapid growth in demand for remote gifting solutions. Braydan highlights the role of automation and AI in making gifting more efficient and effective, ensuring that gifts are sent at the right time and tailored to the recipient's preferences.
We also delve into the practical aspects of managing logistics, from warehousing to international shipping, and the importance of seamless integrations with CRM systems like Salesforce. Braydan shares insights on how gifting can foster stronger relationships, improve retention, and drive business growth by creating memorable experiences for clients.
Towards the end of the episode, Braydan provides actionable advice for those looking to incorporate gifting into their sales strategy, suggesting simple yet impactful gestures like sending a book or a digital gift card before a phone call to build rapport. He underscores the value of tracking and automating these efforts to maximize their impact.
Listeners can connect with Braydan on LinkedIn at https://www.linkedin.com/in/braydan-young-95125525a/ for further insights and to continue the conversation.
To reach the Next Gen Growth Team visit www.NextGenGrowth.com
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