AI-Driven Automation with Hayk Ghon, Co-founder of HUI Consulting
AI-Driven Automation with Hayk Ghon, Co-founder of HUI Consulting
Why managing AI risk presents new challenges
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The difficult of using AI to improve risk management
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How to bring AI into managing risk
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Pros and cons of using AI to manage risks
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Benefits and opportunities for risk managers applying AI
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Welcome to the first episode of our series, "Case Studies with Next Gen AI." Today, we dive deep into the world of sales automation and business development with Hayk Ghon, the co-founder of HUI Consulting. Hayk brings a wealth of experience from various sales roles, including door-to-door, event-based, and medical device sales, before transitioning into software sales. His unique journey and insights into cost-effective revenue generation are at the heart of this engaging conversation.
Hayk shares his journey from traditional sales roles to becoming a leader in software sales and automation. He discusses the inefficiencies he observed in the SDR (Sales Development Representative) role and how these could be mitigated with automation and outsourcing, leading to significant cost savings and enhanced scalability for companies.
The episode delves into the origins of HUI Consulting, co-founded with partners from the software company Clean List. Hayk explains how their extensive database and innovative software solutions enable businesses to automate and optimize their sales processes, from generating leads to integrating with CRM systems like HubSpot and Salesforce.
A critical discussion point is maintaining the human element in sales automation. Hayk emphasizes the importance of personalization and relationship-building, especially for industries like accounting, where trust and personal connections are paramount. He highlights the use of AI to personalize email outreach, significantly boosting open and response rates.
Hayk shares success stories and examples of how HUI Consulting tailors its approach to different industries, from industrial clients to SaaS companies. He outlines their process of understanding client needs, defining sales-qualified leads, and seamlessly integrating with clients' existing systems to ensure smooth transitions and effective results.
Looking ahead, Hayk discusses the potential and challenges of AI in sales, including the development of AI-driven SDRs. He expresses cautious optimism, recognizing the transformative potential while also acknowledging current technological limitations.
For businesses exploring AI solutions, Hayk advises taking multiple demos, involving actual users in decision-making, and thoroughly understanding the tools before committing. His pragmatic approach ensures businesses make informed choices that align with their specific needs.
To wrap up, Hayk provides insights into the importance of staying organized and taking detailed notes during the sales process. He invites listeners to reach out for a personalized consultation, emphasizing HUI Consulting's commitment to being a true business development partner.
Join us for this enlightening discussion and gain actionable insights into leveraging AI for sales and business development.
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